5-Year Trend: Memory & Storage Prices vs Device Demand (2021–2025)

{
  "content": {
    "data": [
      {
        "unit": "%",
        "label": "Smartphones 2021",
        "value": 7.4,
        "metadata": {
          "year": "2021",
          "group": "Smartphones"
        }
      },
      {
        "unit": "%",
        "label": "Smartphones 2022",
        "value": -9.6,
        "metadata": {
          "year": "2022",
          "group": "Smartphones"
        }
      },
      {
        "unit": "%",
        "label": "Smartphones 2023",
        "value": 2.4,
        "metadata": {
          "year": "2023",
          "group": "Smartphones"
        }
      },
      {
        "unit": "%",
        "label": "Smartphones 2024",
        "value": 1.8,
        "metadata": {
          "year": "2024",
          "group": "Smartphones"
        }
      },
      {
        "unit": "%",
        "label": "Smartphones 2025",
        "value": 2,
        "metadata": {
          "year": "2025",
          "group": "Smartphones"
        }
      },
      {
        "unit": "%",
        "label": "PCs 2021",
        "value": 14.8,
        "metadata": {
          "year": "2021",
          "group": "PCs"
        }
      },
      {
        "unit": "%",
        "label": "PCs 2022",
        "value": -16.2,
        "metadata": {
          "year": "2022",
          "group": "PCs"
        }
      },
      {
        "unit": "%",
        "label": "PCs 2023",
        "value": -14.8,
        "metadata": {
          "year": "2023",
          "group": "PCs"
        }
      },
      {
        "unit": "%",
        "label": "PCs 2024",
        "value": 0.3,
        "metadata": {
          "year": "2024",
          "group": "PCs"
        }
      },
      {
        "unit": "%",
        "label": "PCs 2025",
        "value": 9.1,
        "metadata": {
          "year": "2025",
          "group": "PCs"
        }
      },
      {
        "unit": "%",
        "label": "Combined 2021",
        "value": 9.8,
        "metadata": {
          "year": "2021",
          "group": "Combined"
        }
      },
      {
        "unit": "%",
        "label": "Combined 2022",
        "value": -11.4,
        "metadata": {
          "year": "2022",
          "group": "Combined"
        }
      },
      {
        "unit": "%",
        "label": "Combined 2023",
        "value": -2.1,
        "metadata": {
          "year": "2023",
          "group": "Combined"
        }
      },
      {
        "unit": "%",
        "label": "Combined 2024",
        "value": 1.2,
        "metadata": {
          "year": "2024",
          "group": "Combined"
        }
      },
      {
        "unit": "%",
        "label": "Combined 2025",
        "value": 4.1,
        "metadata": {
          "year": "2025",
          "group": "Combined"
        }
      }
    ],
    "hook": "AI demand accelerates memory pressure in 2025.",
    "title": "Device Shipments Crashed 15% Then Surged 9%: The Wild 5-Year Recovery Story",
    "sources": [
      {
        "url": "https://www.gartner.com/en/newsroom/press-releases/2026-1-20-gartner-says-worldwide-pc-shipments-increased-9-point-3-percent-in-fourth-quarter-of-2025-and-9-point-1-percent-for-the-full-year",
        "name": "Gartner",
        "accessedAt": "2026-03-05"
      },
      {
        "url": "https://counterpointresearch.com/en/insights/global-smartphone-shipments-grew-2-percent-YoY-in-2025",
        "name": "Counterpoint Research",
        "accessedAt": "2026-03-05"
      },
      {
        "url": "https://www.idc.com/promo/smartphone-market-share/",
        "name": "IDC",
        "accessedAt": "2026-03-05"
      }
    ],
    "subtitle": "Smartphones, PCs, and Combined Market Growth (2021-2025)",
    "footnotes": "AI demand surge in 2025 drove memory shortages, boosting device replacement cycles. Combined metric weighted by market size (smartphones ~75%, PCs ~25%)."
  },
  "presentation": {
    "theme": "neon-cyberpunk",
    "colors": {
      "text": "#e0e0e0",
      "accent": "#00ffff",
      "primary": "#00ff88",
      "secondary": "#ff00ff",
      "background": "#0d0d1a"
    },
    "layout": "centered",
    "chartType": "grouped-bar-chart",
    "components": [
      {
        "type": "title"
      },
      {
        "type": "subtitle"
      },
      {
        "type": "hook"
      },
      {
        "type": "grouped-bar-chart"
      },
      {
        "type": "footnote"
      },
      {
        "type": "source-badge"
      }
    ]
  }
}